TMG has launched the 'Telegraaf TV' app for iPad that includes the latest news videos by leading newspaper and website De Telegraaf. The Dutch media company selected Vinson's mobile solution for a dedicated video app that ensures anywhere and anytime access and a best-in-class mobile experience of its latest national and international news.
De Telegraaf is the largest and most widely read newspaper in the Netherlands, with an accompanying website Telegraaf.nl that is listed in the top three Dutch news websites. De Telegraaf also produces short video updates on news, entertainment, sports, finance and automobile throughout the day. As video becomes a increasingly important channel for De Telegraaf, the news company now launched a dedicated video app for tablet.
"With the release of this video app, we underline the importance we attach to new media," said Jan-Kees Emmer, deputy chief editor at TMG. "This TV app offers the possibility to optimize the user experience and experiment with new forms of programming."
Pieter van den Bergh, productmanager online video at TMG: "With this app we want to learn more about how we can offer our video content in the best way. For this we highly value the analysis of user behavior and the knowledge and experiences that Vinson gains in Germany and Belgium. For example, the app provides very good opportunities for live video, which we will be testing extensively. "
Telegraaf TV is available for iPad and can be downloaded for free in the (Dutch) App Store.
Screenshots Telegraaf TV for iPad